Lying Together is targeted squarely at the intersection of two of the most lucrative film markets today: the demographic Pew Research says is the most likely to go to movies, in a genre Entertainment Weekly calls the Holy Grail of box office returns.
The audience for Lying Together is an educated, independent Christian film going demographic between the age of range 13–69, with a primary audience among ages 18-29. Pew Research polls show that 18-29-year olds go to almost twice as many movies as other age ranges. And Entertainment Weekly recently called faith-based films a “holy grail of box office wealth.”
In the last three years, low-budget Christian-themed films have earned over $445 million at the US box office. The Christian audience in particular, is large. About 7 in 10 Americans identify as Christian according to the Pew Research Center, and this audience consumes Christian films at an even higher rate through DVD purchases and video on demand.
According to the same research paper, 41 percent of millennials engage in some form of daily prayer. This demographic in particular is not being served. They find faith based films to be filled with Christian clichés and unrealistic outcomes. To reach this group the message needs to speak to their worldly challenges and engage them with honest themes. Lying Together fills this gap with a fresh, funny, faith-friendly story that nevertheless deals with the real struggles of young people in relationships.
Returns on Faith-Based & Independent Films